The Spanish partners of MODISTO II project participated in the presentation of the study on Consumer Behaviour in the Fashion sector, carried out by the company KANTAR under ModaEspaña's request. The presentation took place at the headquarters of Madrid Chamber of Commerce on May 29, 2024.
The study addresses behaviour patterns directly related to the theme of eco-design in processes. In particular, the attitude towards the durability of garments and the consumption of trendy products. Information is also available on the propensity to use or reuse second-hand items. Finally, the consumer's perception of the labeling system is analysed as well.
You can access to the study here.
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